Deliveroo’s “Big Curry Night In” to raise funds for hungry families across South Asia
Deliveroo has announced that Indian food orders in the UK have skyrocketed by 42% over the past two months. It seems Brit’s in lockdown have been seeking comfort in ‘classic’ takeaway options and are therefore in a hurry for a curry.
Based on in app search terms, people are looking for “Curry” and “Chinese” the most, dethroning “Burgers” from its top spot in 2019. People are also searching for types of cuisine more as opposed to specific restaurants.
The surge of Indian food orders has been nationwide, with Brighton claiming the spot of third most curries per capita in the past two months. The cities in first and second place are Birmingham and Bristol, respectively.
To celebrate the love Britain has for curry, Deliveroo have partnered with the British Asian Trust to launch their new initiative: The Big Curry Night In. This will run from today, 22nd of May, until the 31st of May.
All you have to do to participate is order from your local curry houses. This supports the Indian restaurant industry, and donates funds to feed families across South Asia who are going hungry due to Covid-19.
Will Shu, CEO of Deliveroo, said:
“It’s with great pride that we are partnering with The British Asian Trust to help raise vital funds for those living in South Asia most affected by this global crisis. While many restaurants have closed, their kitchens remain open for takeaway and delivery. At Deliveroo we are immensely proud to partner with curry houses up and down the country to bring their incredible dishes straight to your door. Join us for The Big Curry Night In and support your local curry houses”
Richard Hawkes, Chief Executive, the British Asian Trust said:
“We are delighted to be working with Deliveroo to launch the first ‘Big Curry Night In’. The nation’s love for curry and South Asian food has a long, established history and is a vital part of the UK’s restaurant and takeaway industry, which has suffered in recent weeks due to the national health crisis. We are encouraging members of the public to get their orders in to enjoy their favourite meal at home over the next week and share their experiences with us on social media to help support our fundraising campaign.”
Brighton’s love for curry
According to Deliveroo’s data, Brighton has seen 29% increase in the city’s Indian cuisine orders, compared to before the lockdown began.
The delivery company also revealed the top five dishes ordered in the city:
- Railway Tray from The Chilli Pickle Canteen
- Hyderabadi Lamb Curry (DF)(NGI)(Medium) from Curry Leaf Café
- Korma from Brinjal’s
- Masala Dosa (V, GF) from Indian Summer
- Chicken Tikka Masala from Bayleaf Indian Brasserie
The UK’s love for curry
According to Deliveroo, these are the top ten curry loving cities in the UK:
Their data shows that the most popular curry in the UK is, unsurprisingly, Chicken Tikka Masala. This is then followed by Korma in second place, and Vindaloo in third.
While this makes it clear that Brits still crave the curry-house classics, Deliveroo has also noted an increase in orders of less traditional curry dishes. Vegetarian Indian food has seen a 26% increase in orders since this time last year, while Indian street food has seen a staggering 62% increase since 2019.
The popular food delivery company has also looked into which cities prefer their curry spicy and which typically choose milder options.
The top five cities with the highest orders of Vindaloos, Phalls and Jalfrezis, and the palates (and stomachs) that can take the most heat, are:
The top five cities with milder palates and a lower spice threshold, that would prefer some Butter Chicken or a coconutty Korma, are:
Whether you’d prefer enough spice to blow your head off or a sweet creamy dish, make sure to order from your favourite local Indian restaurant via Deliveroo this week to support South Asian families in need.
Featured image: © Andy Hay