When it comes to small businesses, local SEO is vital. When it comes to search engine results pages (SERPs), local SEO takes precedence over national SEO since it prioritises appearing on local search engine results pages (SERPs). Local SEO-tailored content can help businesses reach a wider local audience easily. It increases traffic to a site, eventually leading to higher conversions.
If you’re competing against national businesses with more money to spend, you’ll need a similar SEO-based strategy. Another advantage of local SEO is that it can beat businesses that aim for a wider audience, say global or national. That’s why local SEO is a highly suggested practice.
A 2017 ReviewTrackers survey estimates that 35% of all web traffic is local. Your company could miss out on a large amount of traffic if you don’t have a solid regional SEO strategy. We have compiled a list of how to create a powerful SEO strategy for your business’ organic growth to help it draw more traffic to your website.
Sign up for a Google My Business profile
You may put your company location on Google Maps and in local search results using Google My Business (GMB), a free service provided by Google Inc. It is possible to put up crucial information about the services, such as the hours of operation or a website link with GMB. You can only include these details if you have a Google My Business account linked to your business’s profile. The Knowledge Panel and Google Maps will display the information about your business as soon as you complete the necessary application fields on your Google My Business account.
Build your content using local news
Nothing beats creating content that talks to or addresses a local issue to get local customers’ attention.
The use of visual media and written content can further enhance your content’s searchability by allowing you to include specific keywords. Marketing campaigns benefit significantly from eye-catching images and other engaging visual media like short videos. However, the content should be related to your business or service. Here is when you need to use a video maker tool that helps you become knowledgeable about the plethora of options available that can help create engaging visual content to appeal to your consumers and turn them into regular customers.
Focus on the local keywords
The business-related keywords must have a local flavour to them. To understand the most popular search phrases in a specific region, you can use Google’s Keyword Planner. The tool allows you to construct a list of the most relevant keywords in your location. Your site should include them in its meta content, copy, and URLs as soon as feasible.
Make it simple
Online video editors should always focus on user-friendly website navigation, especially in the navigation bar (or menu bar). Complex navigation systems have proved repeatedly to drive users away from websites.
For a menu bar, the end goal should be to make searching for and finding the information consumers need as simple as possible. It should include links to the pages that are essential to the business. Also, make sure that search engines can index all the pages in the navigation menu.
Ensure a mobile-friendly website
More people worldwide turn on their mobile phones every day. Almost everyone agrees that mobile devices are elevating future technology use. It is especially true for local businesses, with clients frequently on the move searching via mobile devices.
If you haven’t yet established a mobile presence, now is the time to do so. Consider making your website mobile-friendly so that customers can have a better experience engaging with your business content online.
If you run a restaurant, pay extra attention to how your menu, and contact page, appear to diners on their mobile devices. Make sure you don’t use tools like Flash inaccessible on most common devices.
Focus on local link building
Developing locally relevant links to a company website is local link building. The objective is to increase the number of visitors and improve its ranking in local search results and suitable map packs for its location.
Link building is necessary for standard SEO and also essential for local SEO. You should, however, ensure that the domains you link to are more related to your specified location.
If you want to succeed, you need to focus on high-ranking websites in your target area. Many organisations, including the Chamber of Commerce and.edu sites, might be included here. Finding backlinks from such websites should be your goal.
Use social listening
Aside from providing marketing information, social listening can have many other uses. Knowing what to look for and how to make the most of it could even fuel your local SEO approach.
Listen to what people in your target location say on social media to understand what they’re saying about your business or area. You may even utilise it to gather data on the preferences of your target audience. Use these insights to help you improve your approach or even the products and services you offer.
The lack of outdoor tables at your restaurant, for example, can be a frequent complaint. Perhaps it’s time to make it more widely available to reach a wider audience. If your seating arrangement has changed, for example, you might use this as an opportunity to share information about your new GMB SEO strategy.
What you need to succeed in local SEO is a solid foundation. Keep in mind that you can apply your business SEO marketing efforts to various regions is essential. If you’re aiming for more than one area, you can even use these concepts in your SEO for multiple regions. To increase your online presence in local searches, take advantage of these opportunities.