What we hear makes the difference. Music has a profound effect on the human brain and behaviour, and businesses can use this to their advantage by carefully selecting the audio experience they provide for their customers. Music that complements the vibe you want to create for your customers can make a huge difference in how they perceive their experience with your company overall and maximize your brand’s power.
Whether you’re selecting music to create an atmosphere in your store, restaurant or café, set the mood at events, bring more productivity at your workplace or liven up customer wait times, choosing the perfect background music for your business is a great way to compliment your business goals and elevate the customer experience.
Unlock an effective way to evoke emotions in customers, and find out, what points you should consider choosing background music that is best suited for different types of businesses.
What are the benefits of playing background music in my business?
Playing background music in a business setting offers numerous advantages. It can have a significant positive impact, both for your customers and for your own business goals.
- Music helps to create an inviting environment for customers, which improves the overall customer experience.
- Background music can make a positive impact on customer engagement by fostering an atmosphere matching the goals of the establishment.
- Music helps connect to the target audience, which supports the memory of a particular brand or location.
- Music can make people fall in love with your brand and become loyal, which results in their choice to be with your business again.
- Music can influence purchasing decisions and boost sales.
- Music can help mask voices and noise, providing privacy and creating a personal space.
- It’s also a great way to promote a business brand, as the right background music can leave an impression on customers, causing them to associate that type of music with the business itself.
- Background music can support other goals in running marketing campaigns.
- Music can positively influence emotions and is the perfect tool for creating healthier environments in any location.
Together, these benefits make background music an important part of running any successful business and showing appreciation to our staff and customers.
What type of music should I play in my business?
Different types of businesses have different customer experiences in mind. Finding the perfect balance between the customer experience and business goals is essential because there is no one-size-fits-all answer to this question.
Several rules should be followed when choosing music for a particular business.
- The most important thing is to avoid choosing music for business based on personal music preferences. Background music for business should reflect business goals, brand image and desired customer experience.
- It is crucial to understand the target audience and its demographics. Different audiences difference respond differently to music.
- Every business should evaluate its operations and choose music that matches different periods of the day, different customer needs on Monday or Sunday, or during Christmas or summer.
Following these three basic rules can lead to the answer of what music is the best for my business. It might be jazz or pop, EDM or classical, Lo-Fi or chill lounge. It can be anything if it matches business goals, brand and desired customer experience.
How do I make sure the music I’m playing is legal?
Playing music in the premisses seeking profit or any premises available to the public should implement two legal requirements:
- Streaming service should be suitable for business use (using personal use platforms and personal accounts is a law infringement). Businesses should subscribe to background music for business streaming services (several to mention Shakespeare Music, Mood Media and others).
- Businesses should acquire public performance licences issued by local music artists and creators organizations (rights owners). It is important to remember that there is no free music for business use, and nowadays, popular royalty-free music is not free.
The best way to avoid law infringement, penalties and civil law charges, the best advice for business is to seek professional advice from lawyers or companies providing background music services for business.
How loud should I play the background music in my business?
When deciding on the level of music loudness in your store, it is important to take into consideration the psychological benefits of music and potential customer aversion to loud sound. Understanding your customer’s age demographic can help to determine the loudness level required for the optimal shopping experience. If your store is frequented by older demographics, loud music can cause elderly customers to leave without buying anything and reduce the amount of time they spend in the store. On the other hand, if you draw a younger crowd, slightly higher levels of volume may be allowed without risking making anyone feel uncomfortable. Knowing your customer’s preferences will help you make decisions that increase sales while maintaining an enjoyable atmosphere.
Should I play music all the time or only during certain hours?
Background music played on the premises helps to create a pleasant atmosphere, reach business goals and elevate the customer experience. Background music is beneficial in masking the sounds, increasing privacy, and filling uncomfortable silence gaps, if any. Therefore, the answer is simple: yes, background music is good at all times, but it should match operations, should respond to foot traffic, and should be one in the morning and the other in the evening.
Summary
Choosing music for business is time-consuming, but it is worth to invest. Enhancing customer experience with the perfect background music is an effective way to make a customer’s visit pleasant and inviting. Music can create an atmosphere that encourages customers to stay in the store longer, increase sales, and encourage customers to return. There is no one-size-fits-all answer, every business is different, and background music should match the goal of every particular business.
