Brighton Beach House Opens Its Gym

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The 12,000 sq ft gym includes a workout space, a free weights area, two fitness studios,  an infrared sauna, steam room, changing rooms, and a juice bar.  

Accessed via a separate entrance to the west of the main members’ space, the Brighton  Beach House gym, operated by ROX Life, has high industrial ceilings and state-of-the-art  Technogym equipment, including resistance machines, Peloton bikes and a free weights  area. A variety of cardio machines are positioned in front of the floor-to-ceiling glass  windows that look out to sea.  

Behind the main gym are two fitness studios with mirror panelling, ballet barres and  reinforced ceiling hooks for boxing equipment. Soho House has partnered with local fitness  studio ROX Life to offer members a timetable of more than 40 classes a week in these  spaces, including its signature Strength, Flow and Reformer Pilates workouts. In addition,  Brighton Beach House members will continue to have access to a selection of Ride and  Reformer classes at ROX Life and Reformer Collective in Hove.  

The large reception area has Art Deco-inspired interiors, dropped ceilings, mosaic floors and relaxed informal seating. A central dining table creates a space for members to unwind and  socialise before and after training, with a marble-topped juice bar serving smoothies, cold press juices and protein shakes, as well as tea and coffee, protein bars, and a selection of  Fresh Fitness Food meals to take home. 

The changing rooms have 184 burl wood lockers, vanity units and rain forest showers  stocked with signature Cowshed products. A central shared relaxation area with underfloor  heating leads to an infrared sauna and steam room. There are also separate changing areas on the first floor of the House, which opened last year, leading to the outdoor dipping pool  and terrace.  

A handful of pieces by artists, born, based or trained in Brighton can be seen on display  throughout the newly opened space as a continuation of the existing Local Collection at  Brighton Beach House.  

The gym officially opened on Saturday 4 November with a week-long programme of launch  events, including a guided workout class with Alice Liveing, pop-up ice baths, vitamin IV  infusions, and a gym bar takeover with local member and plant-based chef, Gemma Phillips Ogston.  

‘Since opening the House, we’ve been looking at how to use the space in the adjacent  building to best serve the needs of our members and create additional value for their  membership. Having listened to feedback and after receiving a great reaction to our existing  local wellness offering and partnership with ROX Life, we’re thrilled to expand our fitness 

amenities further by introducing a Soho House gym. Every detail has been thought of,  including how the sea views can be maximised to ensure the best exercise and wellness  experience for our members.’ Velma Simmons, UK Membership & Communications  Director, Soho House 

The Brighton Beach House gym is open to Soho House members only. Local House  membership is £1,320 a year and Every House membership is £2,750, offering access to all  Soho House locations globally. Under 27 members benefit from savings until their 30th birthday. Classes at the Brighton Beach House gym will be complimentary for Soho House  members until January 2024, after which they will be fee based.

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