Crack open the diary… World Lobster Day returns on Friday 25th September, and Burger & Lobster is going all out to give the lobster-curious plenty of reasons to get their claws stuck in.
Here’s what’s cracking for 2026…
Burger & Lobster will celebrate with three moments, from the return of the iconic Bring a Mate, Get a Plate to Burger & Lobster’s signature touring red bikes to an all-new Claw debut. See below for full details –
Bring A Mate, Get A Plate
On Friday 25th September, diners can buy one main and get a second on the house, with the lowest-priced main deducted from the bill.
The special menu spans everything from the iconic Lobster Roll (£36) and warm Connecticut Roll (£36) to the B&L Combo (£37) with half lobster and a beef burger, the Lobster Combo (£38) with half lobster and a lobster roll, and a Whole Lobster (£40), served steamed or grilled with fries, salad and a sauce of choice.
Whether it’s a best mate, date, sibling, work wife or that friend who insists they “don’t really do seafood”, this is their invitation to finally find out what all the lobster fuss is about.
Bookings and walk-ins are available from 12pm–6pm via the website, before restaurants switch to walk-ins only after 6pm.
Lobster Rolls on the loose
Ahead of the big day, Burger & Lobster’s signature red bikes will take to the streets, handing out free mini lobster rolls in London’s West End on Wednesday 16th September and Brighton on Thursday 17th September.
Those lucky enough to spot one can snap up a lobster roll on the go between 12pm – 2pm and 3pm – 6pm. Exact bike route on Burger & Lobster’s Instagram.
Hands on The Claw
Over at Burger & Lobster Leicester Square and Threadneedle Street, diners can try their luck at The Claw – an all-new lobster-themed claw machine making its debut for World Lobster Day 2026.
Every diner gets one chance to play at the end of their meal, with prizes up for grabs including free cocktails, lobster croquettes, free mains on their next visit and Burger & Lobster merch.
Giving Back
As part of Burger & Lobster’s ongoing commitment to sustainability and responsible sourcing, an additional £1 from every bill on World Lobster Day will be donated to the National Lobster Hatchery, supporting vital conservation work to protect and replenish native lobster populations across the UK coastline.
Burger & Lobster is making one of the world’s most iconic ingredients a little more accessible and a lot more fun.
So, bibs on and crackers at the ready… this World Lobster Day, it’s time to shell-abrate!
Fun Facts:
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More than 15,500 people have dined at Burger & Lobster’s World Lobster Day celebrations across 2024 and 2025
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More than 4,000 whole lobsters were served on World Lobster Day last year alone.
