Fully Charged Powers Into Brighton with Sixth Store and Full eBike Line-Up 

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Fully Charged Opens Specialist eBike Store in Brighton Marina 

Fully Charged, the UK’s leading premium electric bike retailer, has opened its sixth store at Brighton Marina, expanding its national footprint into one of the country’s most active and cycling focused coastal cities. 

With existing locations in London, Cornwall, Guildford, the New Forest and Silverstone, the new Brighton store strengthens Fully Charged’s presence across the South and South East, giving local riders easier access to expert advice, a carefully curated range of electric bikes and long term customer support. 

The Brighton Marina store offers hands-on access to the world’s leading electric bike brands, flexible test ride options and full technical servicing. The store supports individuals, families and businesses looking for practical and lower impact alternatives to car travel, with guidance tailored to real world use. 

Fully Charged has taken over a respected local electric bike business that served the Brighton community for more than a decade, combining established local knowledge with the company’s national systems, experience and aftercare. 

Alongside serving private customers, Fully Charged also supports organisations exploring electric bikes for commercial use. Since 2014, the company has delivered electric cargo bike fleets, consultancy and long term servicing for businesses across logistics, delivery and event operations.

Ben Jaconelli, Founder and CEO of Fully Charged, said: 

“Opening a new store is always an important moment for us, and Brighton has long felt like a natural fit. It is a city with a strong sense of community and a growing interest in practical alternatives to car travel. 

We have seen many Brighton based riders travelling to our London Bridge store, which clearly showed there was demand locally for specialist advice, premium products and proper test rides. By combining our experience with the cycling culture already established here, we are proud to be opening a store that genuinely supports everyday riders across the city.” 

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What to expect 

The Brighton Marina store features a carefully selected range of premium electric bikes, supported by knowledgeable in store specialists. Customers can book guided or self guided test rides online, including multi day trials, allowing them to understand how an electric bike fits into their daily routine. 

Fully Charged’s team provides tailored recommendations, setup guidance and ongoing servicing, ensuring customers feel supported long after their purchase. To mark the opening, Fully Charged will host a relaxed community focused event in April, inviting local riders to test bikes, meet the team and connect with others over coffee and conversation. 

Store details 

Fully Charged Brighton 

16 The Waterfront, Brighton Marina 

Brighton and Hove 

BN2 5WA 

About Fully Charged 

Fully Charged is the UK’s leading specialist retailer of premium electric bikes, with stores in London, Cornwall, Guildford, the New Forest, Silverstone and Brighton. The company supports individuals, families and businesses with expert advice, flexible test rides and industry leading aftercare. 

Fully Charged also works with organisations transitioning to electric transport, offering tailored fleet solutions, consultancy and long term servicing to support cleaner and more efficient mobility.

www.fullycharged.com

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