Putting a coffee machine in the right spot in the office might not seem like a big deal but it can actually make a significant difference to customer engagement, sales, and employee satisfaction. Whether you’re running a retail space, an office, or a small café, strategic placement of your Costa Coffee machine can maximise its potential.
Choosing the Right Location for Your Costa Coffee Machine
Finding the ideal spot for your Costa Coffee machine starts with understanding your space and customer behaviour. Visibility and accessibility are key. Position the machine where people naturally pass by or gather—near entrances, waiting areas, or communal spaces. Foot traffic patterns should guide your decision. Accessibility is also essential. Ensure the area isn’t cramped and allows for easy queuing and movement. If space is tight, consider compact models that still deliver high capacity and quality.
High-Traffic Areas and Their Impact on Sales
Placing Costa Coffee machines in high-traffic areas like shopping centres, airports, and train stations can significantly increase sales. These environments offer a steady flow of potential customers, many of whom are looking for convenient, high-quality refreshments on the go. Businesses located in busy areas often see higher returns on investment because coffee becomes an impulse purchase for commuters, shoppers, and travellers. The convenience (combined with the instantly recognisable Costa Coffee brand) makes these machines an easy choice for people in transit. Studies consistently show that visibility in these locations drives impulse buys and boosts brand engagement.
The Role of Employee Break Rooms and Office Spaces
In office environments, Costa Coffee machines can improve staff morale and productivity. Providing high-quality coffee in employee break rooms shows that a business values its team, contributing to a positive workplace culture. A well-placed coffee machine creates a space for informal interactions, helping to foster collaboration and improve employee wellbeing. It also saves staff time and money, reducing the need to leave the office for a decent coffee.
Small Businesses and Local Cafes: How to Compete with Larger Chains
For small businesses and independent cafés, installing a Costa Coffee machine can help level the playing field with bigger chains. By offering a trusted, high-quality coffee option, local businesses can attract customers who might otherwise opt for national brands. Placement is important here too. Position your machine where passers-by can easily spot it—such as in a shop window or near the entrance. Create a welcoming space that invites people in and consider combining the coffee offering with other services or products to differentiate your business. Smaller operators, meanwhile, can capitalise on their local knowledge and more personal touch to build loyalty, offering the same great coffee with a more unique, community-focused experience.
