Swedish Embassy visits Brighton Museum to celebrate ABBA’s Eurovision anniversary

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It was ABBA heaven when a group of visitors from the Swedish Embassy came to town.Staff from the political and trade promotion section of the Swedish Embassy came to Brighton on the invitation of Brighton & Hove Museum’s CEO Hedley Swain.

He showed them around the highly successful exhibition ABBA: One Week in Brighton on display at Brighton Museum & Art Gallery.  The exhibition celebrates the week ABBA came to town to win the Eurovision Song Contest fifty years ago.

They were fascinated by the stories from individuals from Sussex who met and interacted with the super band, from a taxi driver who drove them to London and a singer who pursued a career in music after being inspired by their performance as a child.

The group, headed by Åsa Theander, Deputy Head of Mission of the Swedish Embassy based in London, were happy to view the new blue plaque commemorating the event outside Brighton Dome.

The visit also allowed them to stand on the stage where Agnetha, Benny, Bjorn and Anni-Frid performed their hit song Waterloo in 1974 followed by a tour of the Royal Pavilion.

Hedley Swain, CEO of Brighton & Hove Museums said: “It was a real pleasure to show the Swedish embassy staff around the ABBA exhibition. One exhibit is a very formal letter exchange between the then Mayor of Brighton and Swedish Ambassador so it is nice to think that there is still strong link that was forged by ABBA in Brighton fifty years ago.”

Asa Theander, Deputy Head of Mission of the Swedish Embassy said: “It is such a well-crafted and researched exhibition, and we were struck by how ABBA’s victory and breakthrough at Eurovision remains a vivid memory for so many in Brighton and in the UK as a whole.”

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