The Tones of Beauty Expo returns to ExCeL London on 1–2 July 2026 — and for anyone working in the business of hair, beauty and fragrance, it is shaping up to be one of the most useful dates in the UK trade calendar. Billed as the UK’s only B2B trade show dedicated to multicultural beauty, the event connects international brands with the buyers, distributors and retailers who can take them to market.
This is a trade event rather than a consumer one: the focus throughout is on sourcing, partnerships and commercial growth across the hair, beauty, fragrance and personal-care sectors. Here is why it is worth a place in the diary.
1. 200+ global brands, ahead of the competition
The show has doubled in size for 2026, bringing together more than 200 international exhibitors across hair, beauty and fragrance. For retailers and distributors, it is a rare chance to discover new lines — and secure relationships — before competitors do.
2. The UK’s largest fragrance showcase
A standout for 2026 is a dedicated fragrance showcase featuring 100+ fragrance brands seeking UK retail and distribution partners, billed as the largest of its kind in the country. With perfume one of the most resilient categories in beauty, it is a logical place to scout the next bestseller.
3. A serious conference programme
Beyond the show floor, the Tones of Beauty conference brings together 120+ industry-leading speakers across four conference stages, with 47 sessions and more than 36 hours of CPD-accredited content. It is a genuine opportunity to gain insight from people shaping the sector, from major retailers to founders and category specialists.
4. New zones built for discovery
Several additions sharpen the 2026 edition: a K-Beauty Showcase connecting Korean manufacturers with UK buyers, a UK Discovery Hub spotlighting 40+ emerging homegrown brands, and a Textures of Hair Zone dedicated to products and expert-led sessions for every hair type.
5. The right people in one room
Perhaps the real draw is who attends. The organisers expect 4,000+ retailers, distributors, importers, wholesalers and beauty professionals, alongside a VIP hosted-buyer programme — making it an efficient way to connect with decision-makers and find new opportunities to grow a business.
Tones of Beauty Expo: the details
The Tones of Beauty Expo takes place on 1–2 July 2026 at ExCeL London, organised by BtoB Events, with Dkhoon AlEmiratia as title sponsor. If you work in beauty — retail, distribution, salons or supply — it is well worth attending.
You can find out more at the official event website, and register to attend here.
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