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BRIGHTON’S DANCING DADS COLLABORATE WITH SARA COX AND PUNCH PUBS TO SHOW THE COMMUNITY VALUE OF PUBS
Local group, Outta Puff Daddys, are supporting new research that shows pubs in Brighton and Hove each contribute £1.3m in social value to their communities
Outta Puff Daddys breakdown masculinity stereotypes and get people talking with their fun dance routines
With one pub a day closing its doors across the UK, Punch Pubs has teamed up with Northumbria University and Radio 2 DJ Sara Cox, to show for the very first time the true social value of our pubs.
To help launch the research, Punch Pubs has collaborated with Outta Puff Daddys, a group of dancing Dads from Brighton who want to change the conversation on mental health, one dance step at a time.
Reaching their 1M followers across Instagram, Tik Tok and Facebook, the Outta Puff Daddys filmed one of their iconic dance routines at a Punch Pubs site – the Exchange Pub in Hove – where one of their very own members is the chef.
The research shows:
- The average UK pub contributes £1.3m in economic and social value to its local community annually.
- The entire pub sector contributes at least £142m in social value per year.
- Pubs with higher community engagement see significantly higher revenues, by as much as £150,000 a year.
To quantify the true social value of pubs, the research looked at the positive contributions pubs make to individuals and communities – from supporting wellbeing to strengthening local connections, to charitable contributions and voluntary activities.
Paul ‘JUKEBOX’ Jukes, Crew Leader of Outta Puff Daddys, said: “We’re thrilled to be part of this campaign because it shines a light on something we see every day – the power of community and bringing people together. Pubs are places of connection and belonging, and that’s exactly what our work is all about, there’s some great synergies between both initiatives.”
Sara Cox, said: “I’m hugely passionate about pubs, my Mum ran The Pineapple Pub in Bolton while I was growing up, so pub culture has been a big part of my life. Pubs, for me, are a place where brilliant memories are made and friendships for life are formed.
“This research is a powerful reminder of just how much pubs matter, yet more than one pub a day closes, and we lost 366 of them last year alone. That a pub provides local jobs and supports local farmers, butchers and bakers is evident, but this research also illustrates what the pub means for ordinary folk up and down the country.
“Nowadays, you can eat, drink, sing, play board games, knit, natter, or attend a book club in a pub – but it doesn’t matter what you do, the most important thing is that we use our pubs. If we don’t, it’ll be far more than somewhere to go and have a pint that we’ll miss out on, our social links and community support will be lost as well.”
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