How Tony Bloom Changed the Destiny of Brighton Hove Albion

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Anthony Grant Bloom may have been revered at poker tables, but this prominent gambler made one of the biggest wagers of his life: a whopping £200 million investment in Brighton & Hove Albion.

Tony Bloom’s wager paid off, and The Seagulls have now been promoted to the Premier League.

The phenomenal rise of Brighton & Hove Albion

About 20 years ago, The Seagulls never thought they would be experiencing this phenomenal rise to the Premier League. The football club was in dire straits, homeless and penniless.

Brighton managed to avoid relegation from the Football League on the last day of the remarkable 1996-1997 season. They were forced to play in Gillingham, 70 miles away from their hometown, for the next two years as their beloved old Goldstone Ground was sold off to pay off their mounting debts.

They were still wallowing in the school of hard knocks when, in 2009, Tony Bloom came along, practically waved his enormous checkbook, and transformed this League 1 club’s fortunes overnight, on and off the pitch.

Tony Bloom is an entrepreneur that had built up a reputation as a mean poker player for years. However, many don’t know that this keen businessman historically has a strong tie to The Seagulls.

His family was once involved intimately with Brighton in the ’70s when Harry, his grandfather, was the football club’s vice chairman.

What you need to know about Anthony Bloom

The wealthy owner of The Seagulls was practically born a gambler as he started towing that path from age eight. At the time, he would use his pocket money to play the numerous fruit machines at the arcade in the rural area where he grew up.

Bloom’s passion for gambling continued well into his teenage years. When he clocked 15, Tony would seize every opportunity to visit the nearest city to make use of a fake ID and place several bets. Of course, everything he did was illegal since he was three years shy of the legal betting age.

However, this did not deter the young Bloom as he went on to study Statistics and Mathematics at the prestigious Manchester University. His studies didn’t prevent him from continuing his gambling spree regularly. At the time, he didn’t know he would eventually be a force to reckon with in the sports world.

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Upon graduation, he took on the job of an accountant at a firm called Ernst & Young, where he started working on his proprietary betting recipe, from which he generated as much as £20,000 in pure profit.

Bloom founded Starlizard, a betting consultancy agency and the only advisor to the entrepreneur’s bettor syndicate.

What to expect from Brighton this season?

After a great and impressive football season last year, Brighton & Hove Albion is expected to try and be among the Top 10 next season. Many bookmakers have predicted that the football club will be among the first ten or out of the position.

If you decide to bet on Brighton & Hove Albion this new season, don’t forget to take advantage of the numerous bonuses. One of the most popular bonuses is the Livescore bonus, which is a good one as you can watch the stats of every game while making your wager. You can read more about the livescore bet bonus code here if you are interested.


Brighton & Hove Albion may have had a rough start for many years. However, the arrival of Tony Bloom, the renowned property investor, was a prayer answered.

The businessman who had strong ties with the football club many decades ago transformed the football club overnight and successfully promoted The Seagulls from League 1 to the Premier League.

Brighton & Hove Albion will only improve from here on out, as the modest billionaire’s money has given the club an edge.

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