The real estate market in Puglia is currently experiencing a period of expansion.
Among the most sought-after areas of this wonderful Italian region — which brings together a wealth of culture, breathtaking nature and deep-rooted traditions — is Ostuni.
Also known as the “white city,” Ostuni stands at the center of a real estate boom largely driven by the efforts of local administrations which, particularly over the past decade, have worked with great dedication to enhance and promote the area, turning it into a true brand.
The strengths of Puglia
Puglia is a land defined by its many strengths. With its fascinating and diverse natural landscapes stretching almost seamlessly from the Gargano to the Salento, it remains one of the most beloved destinations for travelers.
In 2024, there was once again an increase in tourist arrivals.
More specifically, the number of foreign tourists rose sharply — by an impressive 22% compared to the previous year.
This growth in tourism has become a powerful driving force for the real estate market.
Indeed, many foreign visitors, after spending a relaxing stay in Puglia, fall in love with the region and decide to purchase a property there.
When it comes to real estate searches, the web is the starting point: ideally through specialized portals, ensuring that property for sale in Puglia, Italy, are carefully selected by true professionals — experts capable of anticipating trends and providing tailored solutions for every type of client.
Ostuni’s numbers
As mentioned, Ostuni ranks at the top of the list for international investors looking to buy a home in Puglia.
Figures show an increase of approximately 7.67%, comparing the first half of this year with the beginning of 2024.
The city perfectly caters to the expectations of foreign buyers, who increasingly seek places far from mass tourism.
Affordability, along with the chance to experience the area’s gastronomic and natural excellence, is also a major consideration.
Ostuni meets these desires perfectly. Its historic center — a paradise of whitewashed houses whose lime façades gave the city its name — overlooks the Adriatic Sea.
Unlike other destinations in Puglia, Ostuni retains a charm largely untouched by over-tourism, which greatly appeals to those seeking tranquil locations that embody the human-scale rhythms long associated with southern Italy.
Where do buyers come from?
Most international buyers in Ostuni come from the United States, followed by the United Kingdom. Next in line are France, Canada and Germany.
German and Dutch buyers, in particular, tend to purchase properties as investment opportunities.
They often list these homes for short-term rentals during the summer months, while using them personally throughout the rest of the year — drawn by the area’s beauty and healthy lifestyle.
Prices
Now, let’s talk about prices. The average property values in Ostuni range from €1,500 to €3,500 per square meter for homes in excellent condition.
This upper range is also seen in other popular areas such as Polignano a Mare and Taranto.
Still within the Brindisi area, it’s worth noting that the highest property prices are found in Savelletri, where the average reaches around €4,500 per square meter.
