The Royal Pavilion has received a welcome boost in the form of a National Lottery Heritage Emergency Fund grant of £235,000.
Like many cultural institutions, the Royal Pavilion has been hit hard by the coronavirus pandemic, losing £1.3m (70% of its running costs) in income from ticket sales, the gift shop and events between April and June.
Welcoming visitors back
The money will be used to support making necessary changes and adjustments to help the Royal Pavilion manage its phased re-opening, such as implementing new safety measures across its sites, supplying PPE to staff and expanding its digital and online experience for visitors.
The grant will also go towards attracting more UK visitors to make the most of Brighton’s popularity in the “staycation” market, and to pay for a business review to explore new income streams which could make up for the Pavilion’s loss in income from international visitors, as it is not expected that overseas visitor admissions will recover for at least 3 years.
“A much-needed lifeline”
Without this emergency support, Brighton and Hove Council have suggested that the Pavilion’s collections and historic buildings, which require constant maintenance, would have been at risk.
Councillor Marianna Ebel, joint chair of the Tourism, Equalities, Communities & Culture Committee said: “This grant will provide a much-needed lifeline for the Royal Pavilion & Museums.
“With the uncertainty that lies ahead for our cultural institutions and museums, this is great news for these buildings, the collections and those who look after them. They are part of the fabric of our city.”
“I’d like to encourage everyone to have a look at what the Royal Pavilion & Museums have to offer as they have some truly unique collections and provide a warm welcome to all their visitors.”
The Royal Pavilion is now open, and visitors can see more than 120 stunning original items of Royal Pavilion decorations on loan from Her Majesty the Queen. Find out more about visiting the re-opened Royal Pavilion. Book tickets here.