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Brighton Journal | 25th May 2020

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i360 Goes Pink For Organ Donation

i360 Goes Pink For Organ Donation
Sarah Colbey
  • On 2nd September 2019

Credit: British Airways Twitter

The i360 will be lit up in pink tonight to raise awareness of organ donation.

British Airways is collaborating with NHS Blood and Transfer Service in their #PassItOn campaign, which aims to encourage people to sign up to the register, and tell their families if they want to donate their organs after they die.

Last year, 3 people a day in the UK died whilst waiting for a transplant. There are currently 6321 people waiting for organ transplants in the UK.

The NHS particularly wants to encourage people from black, Asian and minority ethic (BAME) communities to sign up to be organ donors. 35% of people waiting for a kidney are from black, Asian and minority ethnic communities.

Although in many cases ethnic minority patients are able to receive a transplant from a white donor, there have been cases of patients having to wait longer from a donor from their own community, or even dying whilst waiting from an organ donor of the same ethnic group.

One in five people who died on the Transplant Waiting List in 2017/18 was from a black, Asian or ethnic minority background.

The #PassItOn campaign has prompted many tributes from people whose lives have been saved by organ donation.






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