New Seafront Outdoor Pool Set to “Revitalise” Madeira Drive

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Sea Lanes hope to transform the seafront with their ambitious project.

Brighton’s seafront is a vibrant hub.

From the beloved Pier, local restaurants and pubs, and the i360, there is so much to do and see.

However, the company We Like Today are hoping to change the landscape of the seafront.

The company have released plans for an innovative scheme.

They hope to have their proposals accepted in Winter of this year, and to see them through by Spring 2019.

Their Sea Lanes plans at Madeira Drive will see huge changes to the area and “resurrect this much-loved part of the city.”

This CGI rendering shows a revived and lively Madeira Drive

The company are looking to ressurect “the former Peter Pan site on Madeira Drive, Brighton.”

They are aiming to revive “recreational sea-swimming on Brighton Seafront.”

This will be achieved through the introduction of a “25m swimming pool… which will be accessible to all”.

It will serve “as a gateway for those looking to gain confidence swimming in the sea as well as a training hub for open water swimming events, triathlon, sea safety and lifeguard courses.”

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As well as the heated pool, there will be “39 small business units suitable for retail, health and fitness, office space as well as a food court with street food kiosks and seating area.”

This will change the fortunes of Madeira Drive, an area often overlooked on Brighton’s boisterous seafront.

Rich Bretty, creative director of We Like Today, believes that it “can help revitalise the present and shape the future of Madeira Drive.”

This will boost the local economy, and offer a further range of experiences to locals and tourists alike.

To get a further look at the new plans, Sea Lanes “will be running a pop-up on the site, where the plans for the proposed scheme will be on display for the public to view.”

The pop-up will include “coaching sessions in an endless pool, a pop-up sauna and an open-air events space with an exciting programme of events like silent yoga disco.”

This will be open to all from late June.

This inspiring project will further light up the seafront, and hopefully “capture the spirit of Brighton, past and present.”

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