Sales representatives have a challenging job. Not only do they need to be knowledgeable about their products, but they must also be experts in customer service, psychology, and negotiation. And with the rise of the internet, they now have to combat the added pressure of online competition.
To succeed in today’s market, sales representatives must be equipped with the latest tools, software, and resources. Here are four proven tactics which can help businesses boost their sales.
Artificial Intelligence
Machine learning and artificial intelligence in sales have become vital more than ever. Machine learning can help to learn the patterns of how customers will land on your website, what makes them click on a product, and the reasons they are purchasing it. AI can forecast sales more effectively and suggest to sales representatives which action should be taken next. Artificial intelligence can thus be used in the sales process to increase customer engagement and bring them closer to the end goal – sales.
Use Embedded Analytics to Make Data-Driven Decisions
Sales and Customer Satisfaction goes parallel. Once customers are satisfied with the product, they become repeat customers, which means a lower deviation rate and higher customer acquisition. To help this, an embedded analytics platform helps the sales team know their company’s customers and get instant feedback from them. It also allows tracking essential metrics, such as product order summaries, customer feedback, orders by country, net promoter scores, goal completion rates, order comparisons for various products, and keeping tabs on sales.
Embedded analytics & BI solutions also offer detailed insights into a company’s data. For example, let’s say embedded analytics is deployed in an event such as Coachella. The analytics will collect data on the number of tickets sold for the event, remaining tickets, ROI, tickets sold by region, etc. The department can analyze this data and further use it for better decision-making. Once you have gained knowledge about business performance and revenue, embedded analytics will help to increase profits with sound financial management.
Virtual Learning Platform
The virtual world has changed the way businesses now pursue their goal. Today’s sales team has better access to various virtual resources to grab a customer. This has become essential, especially since the pandemic, which saw an increasing number of companies adopting the WFH model, which means the absence of physical meetings with clients. Cloud-based software like Visme and Google slides equip the salesperson with the essential tools required to create short presentations.
For example, let’s assume Steve owns a digital marketing company in London and wants to convince a client from India to use their SEO marketing services for the company. That’s when a visual timeline presentation can help, explaining how and why your digital marketing company is best for the role.. Educate your potential clients on the services provided, and try to engage them with the video. Ensure to convey your emotions so the prospect can feel connected to your brand’s communication style.
Take Advantage of Online Reviews
We have entered into a digital era where your business might never take the flight if you don’t have a 4.5-star Google rating and a good number of verified online reviews. Additionally, customer engagement has become more critical than ever. With this in mind, brands need to come up with customer participation methods where they can be made a part of the brand in some ways. Sales data can be tracked and monitored with the help of special software to find out about customers who interact with your brand often. Loyal customers should be rewarded with the help of a campaign, contest, freebies, etc. Remember, satisfied customers mean positive reviews.
Final Words
Our top recommendation is to use Embedded analytics & Business Intelligence in your business model to gain insights into its performance to make better decisions and grow your sales and revenue. If you’re looking for powerful embedded analytics technology software, consider “pi” for your business, which is trusted by several SaaS vendors worldwide.
