The Social Club for Social Good Launches in Brighton

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Last Saturday saw the launch of a brand new membership organisation,The Social Society, which supports and promotes grassroots projects within Brighton. The society is made up and run by both online and offline members, with the common goal of giving back to their community.


Founded by longstanding charity worker, Toni Finnimore, The Social Society‘s aims are clear: to get local people involved with other likeminded individuals and to work together to support community based charity projects and and events. The society supports in an impressive number of ways – from providing funding and support to local events, to training volunteers and campaigning.


The perfect organisation for people who want to become more involved in more charity work, but aren’t sure where to begin, The Social Society encourages it’s members to take part in monthly events that contribute to social good. Just by joining the society, members are already contributing: part of the monthly membership fee goes directly to funding community projects.


Found, Toni Finnamore, at last Saturday’s launch event


The Social Society founder, Toni Finnimore, has commented on her motives behind starting the organisations as well as why she chose Brighton as it’s home:

“After 10 years working in the charity sector, I wanted to create a more social and intuitive way for people to contribute to their community.  It made sense for me to start a community based business in Brighton. The city has such an entrepreneurial energy and a real passion for supporting those within the local community.”

A membership with The Social Society comes with a whole host of perks, including discounts at local partners, monthly exclusive social meet-ups and 1:1 coaching opportunities.

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The Social Society members


The first projects that the society is getting involved with includes Forward Facing, a charity dedicated to helping the families of children with life threatening illnesses make memories. They are also working with Gig Buddies, a project that pairs people with learning disabilities with fellow music friends in order for them to attend concerts together.


The Social Society will also be providing funding for The Real Junk Food Project, who aim to tackle food waste by intercepting food waste and cooking up community meals across the city, with a ‘pay as you feel’ concept in place.


Think The Social Society is for you? You can join now here or find out more about the organisation’s work here.


All images by Graham Franks Photography.

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