Urgent new Age UK campaign to tackle loneliness backed in Brighton and Hove

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A campaign appeal has been launched today by Age UK to tackle the staggering new governmental research suggesting 2.65 million older people have no one for help and support.


The appeal, entitled ‘No one should have no one to turn to’, has previewed their film to illustrate some of the issues people must cope with later in life and on their own.


Age UK Brighton & Hove is urging people to support the appeal and donate so the charity can help with a range of issues, including coping with bereavement, tackling loneliness, getting the social care you need and managing health problems like dementia.


Rachel Cashman, Chief Executive Age UK Brighton & Hove, said: We have a rapidly ageing population and it is incredibly sad to think that so many older people feel they have no one to go to for help.”


© Burim, licensed under the Creative Commons licence


Age UK Brighton and Hove have estimated around 3,500 older people around the city experience loneliness.

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Ms Cashman also said they aim to be there for older people locally and they recognise it makes a huge difference, especially for those with no one else they feel they can ask for help.


Donations to this campaign will ensure the charity’s provisions, such as the free Information and Advice service, can continue for older people facing these challenges in isolation.


Their support offers older people telephone or face-to-face support on a whole range of issues, from keeping warm in winter, to advice on care homes or tackling isolation and loneliness.


Regionally, a survey in the South East of England found that almost a quarter of elderly people felt they had no one to turn to, with one in five experiencing isolation.


Green Goddess Diana Moran, TV personality, journalist and ambassador for Age UK, said: “I visited Age UK’s national Advice line recently and it really is such a lifeline for older people and their families.”


Age UK Brighton and Hove are dedicated to providing a number of services, activities, and events in support of older people in our communities.


To find out how you can support Age UK Brighton & Hove by donating or if you are in need of support, go to their website or call 01273 720 603.

Anyone who needs support or is worried about an older relative or friend can also get in touch by calling 01273 720 603.

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