The life of a jackpot millionaire is often hailed as one of the most sought after, full of endless supplies of Bollinger and caviar, sports cars, and private island-hopping. However, Lottoz, the new global lottery platform, has found that the majority have altogether more modest, realistic ambitions.
Far from the billion dollar prizes, a recent survey revealed that 1 out of 4 players in Brighton would be happy with a win of no more than £20,000. 60% of respondents in Brighton said they would be satisfied with under £1 Million.
The survey of 2000 lottery players, conducted to mark Lottoz’ UK launch this month, found that the average lottery player in Brighton desires just enough to take their family on holiday, give money to loved ones and be debt free. Only 2% of those who play the lottery in Brighton haven’t already planned what they would spend prize money on.
Brighton’s 10 most popular spends with their modest winnings are:
- Take the family on holiday (42%)
- Give money to close friends and family (40%)
- Buy a new home (36%)
- Pay off credit card debt (25%)
- Buy a new car (21%)
- Buy gifts for my loved ones (21%)
- Give to charity (19%)
- Pay off the mortgage (13%)
- Go on a shopping spree (11%)
- Quit their job (11%)
“It appears that for many, the desire to live debt-free and raise their living standards by a notch or two is more important than a millionaire lifestyle,” says Lottoz CEO, Dave Avila, “Modestly, they simply like the idea of extra financial cushioning to make their lives run a little easier. We are all dreaming of a better tomorrow, rather than private jets, yachts and island-hopping. By enabling betting on international lotteries with better odds and a lot more opportunities for 2nd and 3rd tier prize winnings, we bring people one step closer to realising these dreams.”
Along with enabling more wins, Lottoz mission is to engage new younger players with the lottery. Dave Avila explains, “The average National Lottery player is ageing and the industry and needs to change. It’s our mission to open up the world of lottery to a new audience by offering access to international games, new prizes, using new technology. People order gadgets and even cars on eBay and sublet AirBnB apartments on the other side of the globe with one click. Why should they queue for tickets and head into newsagents or supermarkets to collect their winnings? Why should they believe they could be a billionaire? They want international lotteries, fun games, a variety of prizes and instant access at the tap of a button.”
Lottoz conducted the study to help understand the best jackpots for its new .co.uk site, which offers players the chance to bet on the results of 14 global lotteries including the big US Powerball, the EU’s Euromillions, The Irish Lottery and Bonoloto.
Smaller prizes still have a significant effect on people’s lives. £200,000 could help people to give parents a comfortable retirement, go on that long-overdue family holiday overseas, or even feel secure enough to end that unhappy marriage! With better odds on offer across different lotteries worldwide, online gaming platforms can turn more of Brighton’s personal dreams into a reality.
